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Prof G Micro Class Laddering

   
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Prof G Micro Class: Laddering
Загружен 21 июня 2018
From cigarette makers to Apple, smart brands use this strategy to one-up their competition. Sources (00:04) Source: “Smoke Gets in Your Eyes,” Mad Men, July ...

Prof G Micro Class: Brand Strategy
Загружен 1 марта 2018
Forget about traditional advertising. Here's where you should be investing. Episode 164.

Laddering
Загружен 20 февраля 2017
Laddering Interview Techniques.

School's Out for Prof G
Загружен 19 июля 2018
While Scott hits the beach, check out some of our favorite clips from past episodes. Song “Feels Like Summer” by Weezer https://bit.ly/2ncMBrY Spotify Playlist ...

Scott Galloway, A critical look at digital advertising and the world beyond – OMR18
Загружен 27 марта 2018
A critical look at digital advertising and the world beyond - watch Scott Galloways (Prof. NYU Stern School of Business) OMR18 keynote, as he revisits his ...

Prof Galloway's Career Advice
Загружен 31 августа 2017
As summer winds down, Scott offers some unsolicited career advice. (0:18) "Unemployment Rate for College Graduates," Macro Trends, July 2017.

The Gangster Marketing Move of 2018
Загружен 5 сентября 2018
Prof G weighs in on Nike's choice of Colin Kaepernick as the face of its 30th anniversary “Just Do It” campaign. Song “High” by Sir Sly https://bit.ly/2pDVKHW ...

How Tech Disrupted Photography
Загружен 5 апреля 2018
Scott chats with Rick Smolan, photographer and author of The Good Fight. (5:20) Source: "Beyond the Finish Line," The New York Times, July 7, 2013. The Good ...

The Influencer Playbook
Загружен 15 марта 2018
A deep dive into the billion-dollar influencer marketing industry. Sources: (0:15) “Olympics Viewership Is Down, Even as NBC Pays More for the Rights to Air It,” ...

The Algebra of Happiness
Загружен 10 мая 2018
What's the equation for a life well lived? (6:24) Source: "Good Genes Are Nice, But Joy Is Better," The Harvard Gazette, April 2017. Episode 174.

L2 Deep Dive: Boosting Your Brand's Digital Impact By Uncovering Opportunities
Загружен 13 сентября 2016
The L2 Deep Dive is a critical component of an L2 Brand membership. It is a comprehensive digital audit into your brand's performance in the Digital IQ and ...

What a $45 Water Bottle Teaches Us About Brand Strategy
Загружен 4 декабря 2017
Despite owning many water bottles of all shapes and sizes, I paid $45 for a bottle last week. This bottle doesn't necessarily do anything very differently to my ...

Sensing brands - Aligning brand expectations to the emotional customer experience
Загружен 9 июня 2017
This presentation reviews the role of sensory branding in brand development and explains why understanding emotions is vital for connecting brands with ...

Professor Galloway's Winners & Losers in a Digital Age #159
Загружен 29 января 2018
In this week's installment of winners & losers, Professor Scott Galloway discusses Netflix, Disney, Amazon, MoviePass and more.

HBO vs Netflix
Загружен 13 сентября 2018
HBO execs have proposed moving to a Netflix strategy. This is a terrible mistake. Episode 186.

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